A comprehensive checklist to ensure you're fully prepared for launch day. Cover all your bases across product, marketing, legal, and operations.
Pre-Launch Checklist
Launching a startup requires coordinating many moving pieces. Use this checklist to make sure nothing falls through the cracks.
Product Checklist
Essential Product Tasks:
- Core features tested and working
- Sign-up flow is smooth and fast
- Onboarding experience is clear
- Payment processing tested (if applicable)
- Mobile responsive design verified
- Error handling and edge cases covered
- Loading times optimized (< 3 seconds)
- Analytics and tracking implemented
Marketing Checklist
Marketing Essentials:
- Landing page with clear value proposition
- Product demo video or screenshots
- Social media accounts created
- Email sequences set up
- Launch announcement prepared
- Press kit and media outreach list ready
- Product Hunt launch scheduled
- Reddit, HackerNews posts drafted
Legal & Compliance
Legal Requirements:
- Company incorporated
- Terms of Service published
- Privacy Policy published
- GDPR compliance (if applicable)
- Cookie consent implemented
- Refund policy defined
- Trademark search completed
Operations Checklist
Operational Readiness:
- Customer support email/system set up
- FAQ page created
- Bug tracking system in place
- Backup and disaster recovery plan
- Monitoring and uptime alerts configured
- Team roles and responsibilities defined
Launch Day Tip:
Have all team members available on launch day to respond to feedback, fix bugs quickly, and engage with early users. First impressions matter.
